India Trending topics
Marketing, Strategy

Are Facebook updates and Tweets equal to Mass media popularity

Over the past few months, I have been trying to gauge if yesterday night’s top program was indeed on twitter or not, in its Trending topics section I mean. As an example, Sunday Night’s top Program in Mumbai was the Champions Trophy final, billed as the last clash between Sachin Tendulkar and Rahul Dravid. Empirically, the correlation stands. Even at 7.45 AM on Monday, these programs were on Trending topics of twitter. Check it out –

mass media to twitter trends

Trending topics on Twitter and correlation to Mass media spends

The real question here is – Can & should mass media be swayed by the “socially” active programs? Should mass media advertisers truly ascertain value to such twitter trending topic presence or Facebook Trend presence? Lets look at both sides of the coin here –

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