An avid cricket fan, say Swami was watching the India-Pakistan cricket match in Mumbai at his office. Since it was a long weekend, he had to catch a flight to reach his home in Bangalore. So, he left the the small TV sets in office albeit reluctantly. But, Swami was keen to stay in touch with the scores all through. So, while he was waiting for a cab, he sent an SMS to an cricket-SMS channel about latest scores. In the car, he asked the driver to put on the live radio (and cursed his luck for not getting the FM mobile connector with him) Then, at the airport he enjoyed the match on a flat screen plasma TV. In the plane, he enjoyed live satellite TV (note: he had booked a KF flight knowing that there would be a match on) . Next, after alighting at Bangalore, he called up his friends, for expert commentary on phone - who in turn advised him to go to this new cool website on internet for live commentary. So, he checked the mobile internet on GPRS for the match. So, finally he reached home, where he quickly put on his LCD tv and logged onto the internet for a detailed scorecard as well! Clearly, Swami had not missed a moment of the match!! continue

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A mobile phone has become as ubiquitous as a wrist watch these days; one rarely leaves home without it. However, if asked about the economic benefits of having a mobile phone, most of us wouldn’t look beyond that important conference call we were able to attend while in the car or being able to access voicemail anywhere, anytime. Mobile telephony can have very real economic consequences, above and beyond the value proposition that is offered to the average urban citizen. According to UNCTAD, the growth of mobile teledensity has been shown to have a direct correlation with the growth of GDP per capita in developing countries, which tend to have overwhelmingly high percentages of rural populations. continue

The latest commercials by Vodafone featuring Zoozoos have hit the Indian Market like a storm. They have caught attention, became popular and will now probably go into history as one of the most brilliant advertising idea for the industry. The question on every advertising manager’s mind will be “Why have they clicked?” Can there really be an answer to this! continue

Two giants of Telecom, one of the fastest growing industries in India, one of the fastest growing economies in the word, are Airtel and Reliance Communication. Airtel declared its yearly results on April 29th followed by Reliance Communication on April 30th. Both the results are very good with Airtel doing better than RCom probably. continue