People have realized that the most important brand they should work on is they themselves. Proliferation of forums, blogs and social networking sites like Facebook and LinkedIn are a testament to that. People have gone far enough creating sites about themselves or creating videos on YouTube.
So, everything looks complete, what is the missing piece one may ask.
One of my colleagues asked me the same question which prompted me to do some research on this topic. The results of this study might be expected by a few but may be surprising for others.
The first startling fact was that people do not believe on most of the claims people make unless
a) Someone known to them endorses the person
b) Person is endorsed in a media report or article
c) He/she has completed a degree or certification they believe in.
From above the learning is clear and the results depict what changes you need to make.
The next fact which was surprising was reluctance to share personal branding material with others, this was majorly true for people outside media, entertainment and HR fields.
a) People believe that they should not share it with colleagues as it would mean they are looking for a job, which is not necessarily the case
b) The circles are comparatively limited to their area of work.
So, they lose from both ends. These are the people who must realize the need for personal branding more than others.
For a start, try using brand yourself for knowing how you are doing currently.
Have fun marketing yourself.