As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Kaminey was definitely the most awaited movie of 2009 so far. The hype it had created was huge! The song Dhan Te Nan was already a rage all over India and it starred last year’s Best Actress – Priyanka Chopra. The marketing team of the film hadn’t put a foot wrong until disaster struck. The article tries to dissect all visible elements of the marketing rollout for Kaminey and how they reacted to the swine flu disaster . continue

Hollywood based out of California in US is one of the biggest industries in the world. Entertainment sector around the world is controlled more by Hollywood movies than anything else in the world. To throw some numbers at you, Hollywood ticket sales in US in 2007 brought in $9.7 billion, and $100 million opening weekends are quite common in this industry. The Hollywood movie industry is so popular that all around the world people buy magazines and read tabloids to find out about the stars, television is full of it and a good part of the world revolved around it. continue

If you have been following IMDb 250 you would have realised that The Godfather I was the best rated movie(No.1 movie) for a long time until The Dark Knight(TDK) by Christopher Nolan was released. There was so much Batman fan following(fanatism) that it changed IMDb 250 forever. continue

Transformers –Revenge of the Fallen released last Wednesday in the United States and many other countries. The sequel to the 2007 hit Transformers made a smashing entry with an opening of around $60 million at the box office. Its five day earnings, from Wednesday to Sunday total $200 million. This total is just short of what last year’s summer blockbuster The Dark Knight made in its first five days. Eventually Dark Knight went to make nearly $1 billion in ticket sales and stands second only to the Titanic in top earning movies of all time. continue