An avid cricket fan, say Swami was watching the India-Pakistan cricket match in Mumbai at his office. Since it was a long weekend, he had to catch a flight to reach his home in Bangalore. So, he left the the small TV sets in office albeit reluctantly. But, Swami was keen to stay in touch with the scores all through. So, while he was waiting for a cab, he sent an SMS to an cricket-SMS channel about latest scores. In the car, he asked the driver to put on the live radio (and cursed his luck for not getting the FM mobile connector with him) Then, at the airport he enjoyed the match on a flat screen plasma TV. In the plane, he enjoyed live satellite TV (note: he had booked a KF flight knowing that there would be a match on) . Next, after alighting at Bangalore, he called up his friends, for expert commentary on phone - who in turn advised him to go to this new cool website on internet for live commentary. So, he checked the mobile internet on GPRS for the match. So, finally he reached home, where he quickly put on his LCD tv and logged onto the internet for a detailed scorecard as well! Clearly, Swami had not missed a moment of the match!! continue

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Abhishek woke up around 9 this morning. He was rather tensed about his impending CREST quiz. I wished him best of luck for it. At 6pm I came to know that it didn’t go too well. Even though we are classmates at IIM Calcutta, I have not seen or spoken to him once in the last 2 weeks. So how do I know every detail of what he has been up to? The answer in one word is – Twitter. continue

When it comes to Formula 1 – three things are discussed to death – Huge money, cutting edge technology and glamour. Clearly, for a new team, it would take years to come to terms with the big spending giants like Ferrari, McLaren, Toyota, RedBull etc. However, Force India has done the unthinkable by earning their first podium within only a year and a half (around 30 races) continue

As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

CNN IBN is one of the best news channels in Indian media. It gave great news, covered almost all important topics, presented both sides of the coin, and offered something for everyone. It covered  politics, technology, finance, business, religion, travel and many other diverse fields and that is what made it special.  When IBNLive.com was launched about 2 years back, it was really an amazing site! However a lot has changed over the past 2 years and this article will try to expand on IbnLive.com and some good and bad features of it. continue

After much speculation and hysteria, the immensely popular show ,”Rakhi ka Swayamvar” finally came to an end with Indian actress Rakhi Sawant choosing Canadian based NRI Elesh Parujanwala as her groom to be. continue

Transformers –Revenge of the Fallen released last Wednesday in the United States and many other countries. The sequel to the 2007 hit Transformers made a smashing entry with an opening of around $60 million at the box office. Its five day earnings, from Wednesday to Sunday total $200 million. This total is just short of what last year’s summer blockbuster The Dark Knight made in its first five days. Eventually Dark Knight went to make nearly $1 billion in ticket sales and stands second only to the Titanic in top earning movies of all time. continue

Web 2.0, particularly the social aspect of it has lead the gross changes in the way the world uses the internet. In the coming years, this serengeti called the social media would become a very important determinant of profitability for the organization. However, how will the corporate world react to this new avenue of understanding the pulse of its consumers is the big question. I try to address that particular issue using the presentation attached below. continue

Today is the fifth and last phase of Loksabha 2009 polls. Election results are due on May 16. This post serves as a countdown to the election results coverage and the exit polls that will be a feature of all media coverage for next two days.

Countdown to Results-'09!