Entrepreneurship, Leadership, Strategy

Opportunity hunting on the Internet

You have heard of so many things that the Internet has been promising to change for more than 15 years now. Whether it is the dream of online quality education, or finding dream job vacancies in Mumbai , or finding out amazing travel hotspots, Internet / companies doing online business has/have always tried to position themselves as ‘cutting edge’. I define this as ‘opportunity hunting’ – in essence Opportunity hunting is finding or discovering exactly what you want online!

Opportunity hunting has evolved –

One indicator of opportunity hunting online is the number of search visits on Google. How you may ask? Since the internet has evolved, there has been the phenomenon called the rise of platforms which unlock opportunities. Right at the start of Internet revolution in 1995, yahoo unlocked the opportunity of finding every important thing or ‘opportunity’ online on one single page. Then as the Internet started expanding and opportunities started getting created all over the place, there was the rise of the search engines, which can now be effectively put as the rise of Google circa 2002. Perhaps Google is the biggest ‘opportunity hunting ground’ on the Internet even now.

primary search engine interest graph

Number of searches of key search terms on Google since 2004

Then, in 2004 something happened. Internet started connecting people – first with the rise of Friendster, then orkut and then finally came Facebook. Facebook was a pioneer in what is called web 2.0 today and it unlocked a lot more and different ‘opportunities’ on the Internet. For one, it created social experiences – Check the Facebook widget on the right side of this page to know what I am talking about. Strat.in becomes a great place to hangout because of the people who read our posts, and that also excites authors to contact us!

Parallel to all of this, there was a rise of Wikipedia which unlocked Internet’s opportunity hunting from a knowledge perspective. Who would have imagined that the world’s most diverse encyclopaedia created is by a non-profit organisation? Or that Internet would crash the glass ceiling of knowledge which was till now reserved only for the privileged few who could attend universities? Similar examples of opportunity hunting include other such big platforms!

Right, so there are these opportunity hunting destinations – so how can you leverage them for your benefit ? Thats the moot question, isn’t it?

Here are my tips for opportunity hunting on the Internet

1. At least have a faint idea what you are looking for – That always helps! Even if you are looking for a date or an opportunity to work on a research paper with a professor from a top school in the world – knowing what you want always helps!

2. Start with Google & check out review sites – Typically, on the social web today, there are amazing review sites. Right from imdb or rottentomatoes for movies, to several book review / shopping sites for books – there are amazing ‘opportunities’ that have already been uncovered by people! Do not reinvent the wheel for opportunities such as these – to save time and even money!

3. Do not get overwhelmed with choices – Many a times, people get overwhelmed with choices. When you log on to a job site, do use filters well enough so that you can narrow down to a decent number of filters . Avoiding this situation helps when it comes to opportunity hunting!

4. If an opportunity is good enough, act on it – Indecision or not taking a decision is also a decision, remember that. Like in real life, opportunities do not knock everyday. If there is an opportunity you feel should be taken, then go for it! All great men/women have necessarily taken opportunities which others before them spurned !

What are your tips on opportunity hunting? Let us know in the comments section!

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Business, Entrepreneurship, Marketing, Technology, Web

Phones and Location Based Services!

The idea is not new, the concept is also not really new but the execution is new! Location based services are now capturing the world at an amazing pace!

Picture 3To think of it a mobile phone was a location based service. It provided a moving point of contact for a person. Now with the launch of iPhone apps and similar adaptation into other phones, the location based services are becoming more and more popular. In the iPhone you have AroundMe, Yelp!, Google Maps, Twitter, and UrbanSpoon using your current location. Moreover the latest service by Google called Latitude is an amazing addition.

With people fond of trying new places such location based services have become really popular. Just go to any part of the city and launch these applications, find new restaurants and shops, read reviews and pick one of your choice.

In urban cities like Bombay, Delhi, London, NY where traveling from one place to another can take a lot of time, a service like Google Latitude is quite amazing. As soon as you get free you can just switch on the service and see who all amongst your friends are nearby and then perhaps join the nearest ones.

To think of it, this is not the first time such an idea is being floated. A couple of years ago another idea was floated in India by mobile service providers which would provide you with location based service. The idea was to send you text messages / sms based on your location about the offers / deals / interesting shops near your current location. This service never really picked up! Let us try and analyze why

  • User Choice to Switch On or Off the Service: The most important feature required is to make the user feel that he is in control. With the current services the information about his location is passed on to the applications only when he asks for the service and not by default. In the sms case the user was not given an option.
  • User Interface: Sms although very popular, has a very limited power of communication and thus also led to the concept failing. With the current screens, internet based phones the User Interface can be made really smooth and friendly.
  • Privacy: The phones and applications always ask whether to send your location info or not! What if someone is spying on you and gets an application switched on once which always tracks your position! The current apps take care of privacy.
  • Increase and comfort in User Knowledge: Over the past few years users have become more comfortable with sharing information and also got used to such devices. I guess we can say that the sms idea was a bit ahead of its time.
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