Yesterday, Oct 6, 2014 was a huge day in Indian Ecommerce. It all started with this ad by Flipkart, and Snapdeal tried to ambush it right on TOI front page itself! (Surprise, surprise!) .
Ambush marketing in Ecommerce? pic.twitter.com/d2nk7a4zPS
— Siddhesh Joglekar (@siddheshj) October 6, 2014
In any ways, here’s what I thought of the whole thing –
- I thought largely the BigBillionDay was executed well
- Of course there were aggrieved customers, and posts from an ‘esoteric’ blog about how prices went up and down, but still I thought, a lot of consumers actually did prepone their buying decisions and that was great for the ecomm players.
- In fact, even other ecomm retailers benefited in this frenzy! Won’t be surprised if one found out that other players like Amazon, Infibeam, Snapdeal also benefited from the #bigbillionday
- This was basically an attempt by Flipkart to emulate Alibaba’s strategy of achieving 5x sales, which Alibaba routinely executes, and with aplomb on Singles’ day – Nov 11 in China. -Check this BBG article to know more!
Alibaba Group Holding Ltd., China’s largest e-commerce company, broke its one-day sales record by more than 80 percent as it heads toward an initial public offering that may be valued higher than Facebook
Taobao and Tmall, Alibaba’s two main platforms, topped 35 billion yuan ($5.75 billion) in the 24-hour period, surpassing last year’s sales of 19.1 billion yuan, the company said on its official Twitter Inc. account. Yesterday was China’s Singles’ Day, a local twist on Valentine’s Day, and e-commerce firms marked the occasion by flooding the Internet with promotions and fueling demand on China’s biggest online shopping day
What’s more, Flipkart has got a lot of marketing eyeballs, for free as well! Flipkart, and Indian Ecommerce is slowly reaching heights that few have reached, and to me, this is just the beginning! Quite exciting times for Indian Internet space, I say!
— Business Standard (@bsindia) October 7, 2014
— Ayushjain (@ayushjamsaria) October 6, 2014