As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

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The Copenhagen Climate Change Conference 2009 is a world meeting of nations under the United Nations Framework Convention on Climate Change. The purpose of the meet is to

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CNN IBN is one of the best news channels in Indian media. It gave great news, covered almost all important topics, presented both sides of the coin, and offered something for everyone. It covered  politics, technology, finance, business, religion, travel and many other diverse fields and that is what made it special.  When IBNLive.com was launched about 2 years back, it was really an amazing site! However a lot has changed over the past 2 years and this article will try to expand on IbnLive.com and some good and bad features of it. continue

This is written by Shantanu Gangal. Read his first post here)

• All leading newspapers, on Monday 17th, carried advertisements on their very first page questioning the Reliance Industries (RIL) – Petroleum Ministry nexus. When the ADA group realized that the three way conflict might degenerate to the other 2 parties ganging up, it decided to go public – with a difference.
Another ad was released today (18th) on similar lines. The quarter page advertisement ends by asking the reader to send back comments using email or SMS.
• Earlier this year, Idea mobile carried a campaign with Abhishek Bachchan as a civil servant who involves the junta in decision-making – regarding bridges, SEZ and so on. Taking a lesson from this, the BMC sent out SMSes asking parents whether schools should be shut as a precautionary measure against swine-flu. continue

After much speculation and hysteria, the immensely popular show ,”Rakhi ka Swayamvar” finally came to an end with Indian actress Rakhi Sawant choosing Canadian based NRI Elesh Parujanwala as her groom to be. continue

Europe’s biggest carmaker, Volkswagen, will soon takeover Porsche after the Porsche CEO, Wendelin Wiedeking, resigned from his position on Thursday. The takeover deal is supposed to be worth $11.3 Billion.

The surprising aspect in this deal is that for the past few years, it was Porsche who was steadily and strongly increasing its efforts to takeover Volkswagen even with Volkswagen being 16 times the size of Porsche. continue

The author need not tell the readers what a solar eclipse is. There was one today (July 22nd, 2009) , with a 100% eclipse in the two most populous countries of the world (http://www.mydigitalfc.com/knowledge/solar-eclipses-history-and-science-844_)  The mentioning of the “populous country” concept was used not as much to strike a sense of grandeur as to evoke a sense of business strategy. From the most miniscule to the most exorbitant of  customer segments …. here is a product segmentation pyramid that attempts to explain the cosmic events becoming prospective business    (Read on to find out) continue

Ding Ding Ding:

Round 1:
Microsoft and Google enter the ring. Microsoft has been the reigning heavyweight champ for years. But Google has grown in size and strength rapidly and has become one of the top rivals to Microsoft.
Microsoft needs to make a move. It tries to beat Google by taking over Yahoo’s search engine, but fails badly. Now it jabs at Google with its own search engine: Bing. Microsoft scores some points with that one, but the young and strong Google parries the blow and seems unaffected. Instead some competitors in the search engine business to both MS and Google are affected. Microsoft manages to gain some respect in this round but things largely remain unchanged. continue

Transformers –Revenge of the Fallen released last Wednesday in the United States and many other countries. The sequel to the 2007 hit Transformers made a smashing entry with an opening of around $60 million at the box office. Its five day earnings, from Wednesday to Sunday total $200 million. This total is just short of what last year’s summer blockbuster The Dark Knight made in its first five days. Eventually Dark Knight went to make nearly $1 billion in ticket sales and stands second only to the Titanic in top earning movies of all time. continue

With the kind of cult following that Macs have amongst their users, one would believe that Apple’s market share in the PC + Notebook category would be steadily on its way up, since their resurgence as a formidable player in the computer market in the early 2000s. Almost anybody who has made the move to a Mac (yours truly included!) swears by the fragile beasts, and wonders why they didn’t move earlier. continue