Abhishek woke up around 9 this morning. He was rather tensed about his impending CREST quiz. I wished him best of luck for it. At 6pm I came to know that it didn’t go too well. Even though we are classmates at IIM Calcutta, I have not seen or spoken to him once in the last 2 weeks. So how do I know every detail of what he has been up to? The answer in one word is – Twitter. continue

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I recently went to a Tata Croma showroom in Mumbai and found a few package deals that are on offer. The ones that stood out for me were those that were aimed at the newly-weds. Though the name suggests an offering for people who have just been married, it covers mostly everyone who is setting up a new home. These might be newly formed nuclear families that are moving out of their joint family existence (may be to a new city) or a couple of bachelors that would be now be sharing an apartment or anyone who is leasing/buying a new house and does not have the essential electronic items every house requires. continue

Cafe Coffee Day brings to mind visions of plush coffee shops with steaming cups of awesome coffee, great ambience, and a staff which recognizes the fact that for most people, the real service is the experience and the ability to relax in a public place without being hassled and hustled along. The coffee is, of course, just incidental. continue

The latest commercials by Vodafone featuring Zoozoos have hit the Indian Market like a storm. They have caught attention, became popular and will now probably go into history as one of the most brilliant advertising idea for the industry. The question on every advertising manager’s mind will be “Why have they clicked?” Can there really be an answer to this! continue