So, 3 Idiots released on Wednesday nights in select theaters. I am going to see the movie today, but then I see all movies of a key figure in the movie – and that figure isn’t Amir Khan. But then, thats beside the point. 3 Idiots went for some interesting promotions, with some illustrious corporates piggybacking on the hype of 3 Idiots as well. I try to put my views about the promotions of 3 Idiots in this post. continue

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Kaminey was definitely the most awaited movie of 2009 so far. The hype it had created was huge! The song Dhan Te Nan was already a rage all over India and it starred last year’s Best Actress – Priyanka Chopra. The marketing team of the film hadn’t put a foot wrong until disaster struck. The article tries to dissect all visible elements of the marketing rollout for Kaminey and how they reacted to the swine flu disaster . continue

India is defined by a multitude of buzz words in the outside world: IT, Call Centers, Yoga, Spirituality, Poverty, the Taj Mahal and of late slums (thanks to Slumdog Millionaire). But one term which embodies Indian-ness for both hardcore desis, ABCDs, BBCDs etc. as well as the rest of the world is ‘Bollywood’. Love it or hate it you cannot ignore Bollywood and its influence over culture and our day to day lives. Bollywood is a reflection of India: the good parts (maa ka pyaar, gaajar ka halwa, ishq-mohabbat), bad parts (Kutte, Kamine, rishwat) and even the downright ugly ones (terrorism, crime, and the underworld). continue