Business, Infographic, Strategy

Big Data Analytics Trends 2015

Big Data in 2015

Evolution of Big Data from Web 2.0 to the Mobile First Age

Big Data Evolution from 2010 and how it will pan out in 2015

An oft heard conversation around coffee tables –

How can activity metrics in a web execution go down while those on mobile go up for the same experiment? There is something wrong with the data, lets go to the Analytics team and check up!

And thus begins the march to the analytics teams of many professionals. Why that team? Because they are the custodians of something valuable and something that has changed the way companies work in the past 24 months. That something is ‘Big Data’!

Why is Big Data getting “Bigger”

Big data was something that companies started getting comfortable with in 2013. Last year was where Big Data truly started going mainstream with a lot of experiments getting done both on Web and Mobile on the back of Big Data. I have captured all of that and more in the Infographic above. Do check the same and express your views

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Business, Entertainment, Technology, Web

Analyzing internet search – more than what you could guess

Analysis of the web searches of people all over the world has provided some interesting answers and the adult search content is not even among the top 3 in volume.

Some major trends in the internet search:

  1. Maximum searches are for social media sites, be that facebook or linkedin, but why do people still search for these sites??
  2. Second rank holders are the video sites, that will be youtube by far.
  3. Next comes the email providers like yahoo, gmail, hotmail, etc.
  4. Fourth rank is taken up by adult search content.

Now, while trying to understand the logic of searches the world over, there are more interesting things that pop up.

  1. People like to do searches just for being sure that spelling is right. There are multiple reasons for that, some users do not want to take a risk of going to other site by mistake and some others find it easier than typing the whole text.
  2.  Most searches do not have any meaning. The search for meaningless words is very high, much higher that they command a huge traffic volume. Take for example asdf, qwertyuiop, etc. These have become huge because people search for them out of boredom and these are the easiest ones to search from keyboard.
  3. Then there are people who do not have time or are just lazy enough that they even want to search than finding the link on page. Classic example is people searching for facebook login on google than on facebook website.
  4. Search for public personalities is on a huge rise with the popularity of people from business, sports and entertainment field generating a lot of interest due to the availability of information online.
  5. People do search for adult content and these are the only top searches which are less focused on a site and more on generic verbs/nouns.

All definitions of what internet was made for have changed over times and so have the search engine purposes.

It would be interesting to hear what our readers think has been changing in the world of internet search. Please do put down your thoughts below.

 

Source: Google Zeitgeist, Mike’s marketing tools, AOL’s top searches

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