As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

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Transformers –Revenge of the Fallen released last Wednesday in the United States and many other countries. The sequel to the 2007 hit Transformers made a smashing entry with an opening of around $60 million at the box office. Its five day earnings, from Wednesday to Sunday total $200 million. This total is just short of what last year’s summer blockbuster The Dark Knight made in its first five days. Eventually Dark Knight went to make nearly $1 billion in ticket sales and stands second only to the Titanic in top earning movies of all time. continue

Shubham, in one of his earlier posts, had covered the interesting Vodafone ads featuring zoozoos and one of the comments on that post wondered why the ads worked. The ads are definitely interesting depicting the various services of Vodafone with a humorous short. And the novelty of the ads ensures that they will definitely have high recall. The campaign itself has been executed well like Shubham pointed out. continue

The latest commercials by Vodafone featuring Zoozoos have hit the Indian Market like a storm. They have caught attention, became popular and will now probably go into history as one of the most brilliant advertising idea for the industry. The question on every advertising manager’s mind will be “Why have they clicked?” Can there really be an answer to this! continue

What is advertising? To put it in the most simple terms, it is the way to put across some information to a set of people so that it can be beneficial to you in some way. And of course, it is a paid form of “marketing”.

The most common form of advertising when we first think of it, is TV advertising. But that has its limits because you can never measure its influence. Online advertising is one step ahead as you can get a better idea of whether the receivers of your information are listening to you. Also, it is one more step ahead in trying to ensure you know you are hitting that section of society which you want to target. continue