Infographic, Politics, Technology

Can Indian Optimism create newer opportunities

Its been nearly 18 months since PM Modi took the reigns of a then floundering economy spearheaded by ex-PM Manmohan Singh. Despite several shortcomings which are structural in nature related to India, one can definitely visibly see the efforts being made by the Government in various industries. One big example of the same is the PM himself visiting innovative companies of the world like Facebook, Tesla Motors etc during his recent visit to the USA. At some level, transforming India is a massive challenge given these staggering graphs. How do you actually shape the lives of 1 bn people at varied stages of their life and lead them to prosperity? How do you drive 300 mn+ people out of relative poverty and give them hope and vision for a better future? How do you remove the habit of people who have been used to live on Government doles and subsidies and get them to work more diligently? These are problems that are massive in nature but I think, the way the Government is approaching them is quite interesting in itself.

The Tech approach to solve problems – At some level, the mobile resurgence has come at the best time for the Government. PM Modi and his Mann ki Baat has been such a hit that opponents in Bihar actually asked EC for a ban on this program. With Mobile and internet becoming more popularly used by the day, PM Modi’s social media presence has actually helped in propogating their policies and programs faster than any Government has done before. Twitter and Facebook have become massive channels for the Democracy which is good to note.

However, this is just the start. To create momentum is one thing , to sustain it through thick and thin is another. China’s relative slowdown/recession has put focus on India for now as a developing nation, but this won’t last more than 6 months in my opinion. Can India sustain the optimism beyond 18 months well into 2017? That would be the true test of the policy decisions taken by the present Government.

Whats your view – is the current optimism about India truly meaningful? Write below!

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Infographic, Strategy

Online healthcare startups & how they are trying to scale

To set a bit of context, I was invited by a leading B-school in Mumbai, India to talk about Digital Marketing for their PGDM – Healthcare specialisation. This post is dedicated to the students over there!

I am thankful for the opportunity as it offered me a chance to study the fledgling online healthcare industry more closely. Besides, it also gave me a quick heads up on how the ‘300 pound Gorillas’ of the healthcare industry are trying to use Online as a medium.

Problems being tapped by Online Healthcare startups –

While  doing my research found the following themes around which top healthcare startups are focussing on –

Online healthcare startups in India

Problems being solved by Online Healthcare startups in India

What is particularly curious about these themes are the following facts of the healthcare industry-

  1. Augment, Conquer or Replace 

    Currently the Online space from a healthcare space is in an ‘Augment’ space. Most startups are essentially augmenting existing infrastructure, something similar to what happened in the travel sector in the 2000s

  2. Healthcare industry forces

    Healthcare stands out in a major way because of the skill level of the industry. The doctors have a lot of power in the sector, which is being challenged in two ways –

    • Big Hospital chains trying to make doctors dependent on them
    • Heavy investments needed which makes starting and sustaining smaller hospitals tougher
  3. Supply constrained industry

    At some level, particularly in India, Healthcare has become a tremendously supply constrained industry (supply of new doctors is limited) and will continue to become so. Today, choosing Doctor as a career path implies a long road from an education perspective. Hands on experience is something only a few Government hospitals can adequately provide, which makes any first generation doctor’s life even that bit harder. Given these structural problems, online startups are focussing on the augmentation aspect and rightly so.

  4. Can Online Fit in to today’s realities?

    How will the online industry reshape the balance of power in the Healthcare setup? Can it actually do so over the period of 20 odd years? Can online actually help doctors earn more? These and other questions are coming into play now.

Demand Channelising as an entry strategy

So what have most startups found as a solution to this – The solution is to crack the Demand channelising Problem. Online healthcare startups have a massive opportunity in actually channelising demand. Demand for healthcare is growing and will continue to do so. Is there a play for the Online startups to take up significant marketshare here? Perhaps Yes. This is the place where startups like ZocDoc in US and Practo in India are taking large strides.

Lastly, How should students take advantage of this change?

Well, let me start the lecture series first! Then I shall publish more on this! 

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Business, Infographic, Strategy

Big Data Analytics Trends 2015

Big Data in 2015

Evolution of Big Data from Web 2.0 to the Mobile First Age

Big Data Evolution from 2010 and how it will pan out in 2015

An oft heard conversation around coffee tables –

How can activity metrics in a web execution go down while those on mobile go up for the same experiment? There is something wrong with the data, lets go to the Analytics team and check up!

And thus begins the march to the analytics teams of many professionals. Why that team? Because they are the custodians of something valuable and something that has changed the way companies work in the past 24 months. That something is ‘Big Data’!

Why is Big Data getting “Bigger”

Big data was something that companies started getting comfortable with in 2013. Last year was where Big Data truly started going mainstream with a lot of experiments getting done both on Web and Mobile on the back of Big Data. I have captured all of that and more in the Infographic above. Do check the same and express your views

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iimjobs-salary-survey
Business, Infographic

Salary Survey for Management Graduates

Strat.in is proud to partner with IIMJobs for the Salary survey on Management Graduates.

The survey has three distinguishing factors –

(a) Anonymity guaranteed – We are committed to anonymity – the only detail we know about you would be the job related questions and nothing else.

(b) Largest web based survey for the segment – Since IIMJobs is a specialist in this field, the survey has reached a lot of eyeballs already. Your participation will only strengthen the data and make the survey more relevant to the current compensation landscape.

(c) Data Analytics will be shared right here on Strat – Data will be analysed and collated data will be shared on Strat.in in the form of an article.

Please take part in the survey and hit the ‘Facebook’ LIKE button above to share the Anonymous survey with your friends. This will be a definitive survey on the Management Graduates and we cannot do this without your support!

Images: iimjobs

Read the 2010 Survey here

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Engineering or MS or MBA post under graduation dilemma for Indian students
Infographic

MS or MBA or Job – The great dilemma for Undergraduate Students

One of the most demanded features on Strat.in Facebook Page, Strat.in Twitter Page and Strat.in Mailing list is to throw some light about the biggest dilemma for Under Graduate students in the country – How to choose between taking up a job or going abroad for MS / taking up MTech in India or preparing for MBA  . (Note- We have looked at MBA in India in this context) Clearly, this isn’t a simple choice, since it has a significant impact on your career progression. Whether you are a current student or an ex-student, please fill this survey form up, and we shall collate these findings and publish them as an article on Strat.in going ahead.

 

We had conducted a similar survey in 2010 and 2011. For the benefit of Strat-ers, we are publishing the collated findings of the 2010 survey herewith. We have designed an infographic which takes a snapshot of the past decisions made by students – have a look

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