Strategy

MakeMyTrip.Com can probably be viewed as one of the first travel sites for India (if not the first!). According to their website, MakeMyTrip has been running since 2000, which means it has been in existence since the past 10 years. After 10 years of struggle finally a big moment of success has happened for this company … it listed on NASDAQ with a market cap of $450 million and on the listing day itself the stock zoomed by 89% to reach a market cap of $800 million (according to VCCircle) continue

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

Recently an exchange to trade box office success of movies received approval from US market regulators according to Yahoo. Personally I believe this is an amazing idea and I had in fact pitched it as a presentation during an internship as well. continue

continue

I saw this news article on BBC News and it got so many memories back. We all are so lucky to be witnessing technology and the world around us changing so much. It seems like yesterday when I got my first computer which had a floppy disk and a CD drive. I played so many games even on MS-DOS which were actually stored on a floppy disk! A floppy disk in which I transferred programs to school from my home PC and made my school project. continue

By now almost everyone will know the entire Greece story and if you don’t then please do read some economic news on the world. The effect of the controversy on one country (Greece), one region (European Union), one currency (Euro) and million of people is unbelievable. Not really unbelievable … because this has happened to countries before but everytime the nuances are different. The important thing is to get a few lessons from the entire debacle specially for India! continue

Yesterday I realized that Strat.In is now 1 year old! I came to realize this because of my domain name provider and hosting provider reminded me to pay up or they will shut us down. So as I paid the bills I realized the ride of Strat.In and how it has  managed to done over this year. continue

On Feb 10, Google launched a new social networking product – Google Buzz, right inside Gmail. After that there have been scores of blog-posts regarding the privacy flaws in Google buzz. Clearly the transition from something as personal as Mail to another thing as public as buzz wasn’t going to be simple. The latest update on this issue is that Google has admitted that testing of Buzz was insufficient. continue

Every year a lot of people graduate from business schools and join marketing! Throughout business school a word taught in all marketing courses is ‘Brand‘. To be brutally honest one of the main reasons to go to a business school is The Brand! but lets try and have a better look at the origination of brands and its current use. continue

Making Money with Open Source

Almost all the discussions about open source lead to the all important question – if your software is open and up for grabs for free – how the hell are you going to make money ? continue

So, 3 Idiots released on Wednesday nights in select theaters. I am going to see the movie today, but then I see all movies of a key figure in the movie – and that figure isn’t Amir Khan. But then, thats beside the point. 3 Idiots went for some interesting promotions, with some illustrious corporates piggybacking on the hype of 3 Idiots as well. I try to put my views about the promotions of 3 Idiots in this post. continue