Business, Entrepreneurship, Technology, Web

Housing.co.in – RightMove for India!


housing
Having witnessed the success of RightMove in the UK, I always wondered why there wasn’t an Indian Counterpart for it. Seeing Housing.Co.In yesterday answered that question 🙂

Housing.Co.In enters the tricky domain of Indian Real Estate! A market with innumerable dealers – who in many ways survive on the fact that market is not transparent and illiquid. Want an apartment to rent in a new city? Get ready to deal with thousands of agents, no certainty who is the landlord, no knowledge whether you are overpaying or not – absolutely no information. Want to rent out your apartment? Again get ready to deal with many many agents, always demand a big housing deposit, ask neighbours how much are they charging! In the digital age where the entire city maps are online thanks to Google – how can this still be the case?

  • Housing.Co.In provides a great layout which simplifies these things.Choose your location, Rent, Buy or Sell, Enter desired location and instant results on a map! Prices, Pictures, Reviews, Commute, Neighbourhood – basically everything you want to see before actually going to see the property.
  • Transparency: Specially in the Indian Real Estate Sector where the market is always higher when you want to buy and always lower when you want to sell! Its a boon for everyone! Initially property agents might not like it but I believe in the long run it is beneficial for them as well – as with transparency we will get more transactions!
  • Ease of moving: Going to a new city? Switching jobs? The main question becomes housing! Sir par chat to honi chahiyen na mere bhai …. hopefully this solves such issues
  • Information: Many such property websites have now started publishing market reports and market status – giving more information to users, government, industry and so on. The information advantage is also huge.

Do try it out. The number of cities are 9 for now but they cover most metros. Pretty good effort and will be interesting to watch its growth from now on …

 

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Business, Marketing, Strategy, Technology, Web

Loyalty Card and Analytics together via Apps! – Way to go GBK

 

Everyone knows that Apps! are serious business. Instagram acquired for $1 billion, over billions of apps on iPhone and Android, to a large degree windows phone and blackberry failing due to lacks of apps! There is Facebook App, LinkedIn App, BBC News App, NDTV App, Hotel Booking Apps, Amazon Apps – many many apps! Most of the apps however are of 1 category – taking interaction from the user from the computer to their mobile device – which makes sense as it keeps the user engaged all the time.

gbkTill now, I have not seen many real consumer based companies moving to Apps to keep the user engaged and also gather useful analytics for themselves. This attempt by a Gourmet Burger Kitchen in the UK seems like a clever entry point.

Loyalty Cards have been around for a long long time. They give the user an incentive to come back, generate more revenue for the service provider and many times the user introduces other users to the brand as well. All this has been fairly well understood. Till now – loyalty cards existed like cards and not Apps!

By introducing the GBK App as a loyalty card – GBK gets so much more information and in turn helps grow the business.

  • User Analytics – App helps you measure number of repeat visits (per week, per month, per year)
  • Customer Retention – If the user starts using the app but does not come back then surely you can give them some special coupon to get the repeat business!
  • Location – When you are in the restaurant business, one of the most important things for you is Location! Through this app though you get to know exactly how many people and which people frequent which areas for GBK.
  • Paperless and Convenience – We all want to be green! And no one wants to look for bits of paper when you can have it in your smartphone.
  • Customer Categorisation – As the user needs to use to app before ordering to get the discount – you know their usual order size and margins – better of all you know the customer details. You can focus on the most profitable customers!

I believe this is just the start of the move of loyalty cards – maybe one day the term itself will change to Loyalty App!

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India Trending topics
Marketing, Strategy

Are Facebook updates and Tweets equal to Mass media popularity

Over the past few months, I have been trying to gauge if yesterday night’s top program was indeed on twitter or not, in its Trending topics section I mean. As an example, Sunday Night’s top Program in Mumbai was the Champions Trophy final, billed as the last clash between Sachin Tendulkar and Rahul Dravid. Empirically, the correlation stands. Even at 7.45 AM on Monday, these programs were on Trending topics of twitter. Check it out –

mass media to twitter trends

Trending topics on Twitter and correlation to Mass media spends

The real question here is – Can & should mass media be swayed by the “socially” active programs? Should mass media advertisers truly ascertain value to such twitter trending topic presence or Facebook Trend presence? Lets look at both sides of the coin here –

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Marketing, Technology

Whatsapp – The meteoric rise and Impact in India in 2013

Whatsapp and its rapid market capture in India

Whatsapp groups are immensely popular in India

When the world talks of Social Networking, they talk of Facebook or twitter, but when India talks about social networking in 2013, Indians talk of Whatsapp. Facebook is still the application that the web-enabled junta use, but in terms of engagement, whatsapp has clearly beaten them all.

In fact, a lot of Mobile telecom companies are claiming Whatsapp to be the trigger why people have started using their GPRS or 3G plans. Whatsapp has become THAT utility which has started making people look at stuff like 3G seriously. While this sounds incredulous, India as a country is totally capable of actually exhibiting that behavior.

2013 could be summarised as a year of true smartphone adoption ( even commoditization in India) . With such smartphones, users are becoming aware of the utility of 3G etc. For example, my family members today ask me of 3G availability in some region of India before they leave for that place. But in this age, conventional wisdom would have placed a bet on Facebook becoming more and more dominant on mobile in India. However, that hasn’t happened. How did whatsapp actually capture mindspace in India? Here are my top three reasons  why Whatsapp became so popular in India –

1. “BBM for all” – Around 24 to 30 months back, Whatsapp actually started growing due to its positioning as a cross platform messaging. At that time, BBM was immensely popular in India.

2. Made free by Android – As part of Android’s growth, Google was promoting Whatsapp as a free app on the Android ecosystem which lead to zooming adoption rates across the world, particularly India

3. Simple, ad free & Social – With the social network coming on Whatsapp, there was an inherent lock in, and now, it was further increasing due to simple usability of Whatsapp per se.

Whatsapp – the utility and impact it has caused –

1. Largest personal & enterprise social network + collaboration – A lot of teams at the workplace have an internal whatsapp and this is increasing collaboration

2. Largest Alumni networking tool – Be it your school group, college group or graduation class group- every major institution that people joined have a corresponding Whatsapp group now.

3. Always on, Always Live, easiest – You can whatsapp when travelling, listening to music or as a refresher during office hours. This wasn’t the case with Facebook as it was blocked in a lot of offices

Right from a wife telling her husband that she is safe but under the rubble after a building collapse in Africa to wishing Happy Independence Day to Indians all over India, Whatsapp has had a deep impact already & in my opinion would be the top mobile app in India by a long way.

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Business, Marketing, Technology

The Smartphone Commoditization era

Yesterday, I was watching one of those typically bollywood movies – Phata Poster Nikla Hero. Why – well, funny as it may sound, I like the senseless dance, plot, storyline etc once in a while. However, while doing so, I noticed a very curious thing – everyone in that theater had a smartphone and all of them looked absolutely similar. This happened with me in the local train compartment, at the bookstore, at the Ganpati festival line everywhere. That made me wonder – are Smartphones getting commoditized – so much so that Smartphones are now classified as FMEG ( Fast Moving Electronic Goods!) ?

Smartphones now getting commonplace in India

Smartphones now getting commonplace in India

With Android getting increasingly dominant in the ecosystem, and so many players jumping on to the Android bandwagon there is a definite possibility that smartphones will become the de facto standard of the mobile world. Just counting the number of companies with at least one Android 4.2+ model launched successfully in India gives you a staggering number – 15! – Samsung, LG, Micromax, BenQ, Karbonn, Sony, HTC, Intex, Xolo, Spice, iBerry, Videocon, Huawei, Gionee, Lava and many more if you dig deeper! Also note that all of these companies have multiple models at various price points. On a related note – The lion’s share of the profits on Android phones globally have been made by one company though – Samsung. However, smartphone commoditization presents a different set of challenges. I try to name a few here –

1. Early adopter disenchantment – From the day when Steve Jobs introduced the iPhone in June 2007, there has been a cult of early adopters – to smartphones, to tablets, to app stores and to ecosystems. Commoditization leads to disenchantment among early adopters. These early adopters will now find some other pasture to buy their technological marvels.

2. Eroding margins – If everyone is selling basically the same product, the only way to compete becomes price. Unless there is massive cartelization, prices are bound to come down, even if Moore’s law is applied to smartphones. While this is good for consumers, I doubt if the mobile industry can take such a situation. The raw material cost etc is high and increasingly, quality cannot be compromised in front of a consumer who is getting more technology savvy by the day.

3. Power of alliances and marketing grows – In such a situation, the carriers will become increasingly powerful and career bundling may again come into the picture for India. With the smartphones increasingly getting commoditized, alliances on the carrier side, retailer side, marketing side, mass media side and distribution side will become vital to stay afloat for these firms.

4. Consolidation – While some of these firms have enjoyed tremendous profits and have deep pockets – unless they diversify, there is a definite possibility of consolidation happening in the Device manufacturer industry. Similar consolidation has already been happening in the app manufacturer industry, gaming industry, e-commerce industry and I don’t see why this industry won’t see consolidation in the near future.

What is your opinion – Is Smartphone commoditization really going to happen? Let us know in the comments section! ( Image – 1)

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Business, Marketing, Strategy

Is Social Commerce a Bit of an Oversell?

Social Commerce has been a great talking point in the past couple of years. It’s based on a simple insight that marketers have known since kingdom come but haven’t been able to exploit – consumers don’t trust marketers, they trust friends and family. According to consumer research, 92% of consumers trust recommendations from people they know1 and 70% of consumers trust opinions of unknown users2. And more importantly, consumers today need relevant and timely recommendations. Social networks like Facebook and Twitter got the “social” in place by helping us connect but how could marketers induce us to spend by simply “being social”? It so happens that our conversations with friends often lead to an exchange of information and recommendations on brands and goods that can spur purchases.

The First Wave

Notice the increasing number of social sites designed around interests – fashion, DIY, crafts, photography, travel, dining, et al.? Pinterest, Polyvore, Tumblr and Foursquare are a few that come to mind. Twitter and Facebook also have some elements of social commerce. Several of these sites have a visual interface like the mood-board on Pinterest that users can pin images onto along with the Twitter-like Followers concept to “like” or endorse other users’ boards. The idea is that we as users express our interest in ideas, themes, or even consumer goods because we enjoy personalizing and sharing our interests as an extension of our selves. In short, sharing interests gets people talking and talking leads to purchases. Sure it all sounds dandy, but it’s not without a few hiccups. Allow me to explain

1. Interest does not necessarily equal Purchase Intent

Monetate-convOne interesting factoid about social commerce sites like Pinterest, Polyvore and the like is that they have a strong female user base (nearly 70-80%). Categories like apparel, fashion, crafts, cooking, etc. dominate interactions. Women spend a great deal of time online browsing e-commerce sites for apparel, shoes, travel, etc. but may purchase very infrequently. They might like to create inspiration boards filled with items they love but they might not be able to afford a lot of those things or might not even think they need to buy them.

Monetate-order

This explains the data from Monetate’s Ecommerce Quarterly 2013 which compares conversion rates by referrer (source site where purchase process originated). Of course, some experts have suggested that most users may be loath to leave their interest-driven activities and get down to the drudgery of online shopping. Instead, they may use a search engine at a later date to purchase the item directly from the e-commerce site. Hence, these rates may be understated.

Though what’s exciting about social commerce is that average order values are fairly large, which means if the conversion rates could be improved, it could be highly effective

2. It won’t work equally well across all categories

There are two aspects of converting a social commerce interaction to a purchase: 1) The category of the good should be such that it stimulates social conversations and 2) The category of the good should be such that a recommendation is valued. In the offline channel, consumer research from a few years ago in the US stated the efficacy of word-of-mouth recommendations for various categories of goods as:
BIGResearchEating out and Apparel are two categories that have been explored in social commerce today because they satisfy the two conditions. But electronics, a high-involvement and expensive purchase which should rely heavily on recommendations, hardly figures on any social commerce site because it simply isn’t a topic that people discuss on a regular basis.

3. We are habituated to offline interactions

76% of Word-of-Mouth conversations take place in person3. The fact is that social commerce advocates expect that people will carry out social interactions online instead of or in addition to their offline interactions. That’s a big ask. Sure, some folks may give it a whirl for the sheer novelty of the online platform but the lack of sustained interest has felled many an exciting platform or app. Changing habits is not easy but not impossible either. Social commerce platforms need to cleverly convince users that it is worthwhile spending their time on online social interactions. The need gaps that social and e-commerce fill are networks and convenience – these should be unified to bring a truly valuable proposition for users.

4. Offer/coupon model does not ensure patronage

In a bid to build traction (in Groupon’s case, it’s the entire business model), most social commerce platforms tie up with merchants to offer deals and coupons, hoping that once users get a taste of the platform’s features, they’ll stay. It’s a problem similar to Facebook’s “Like” button on brand pages which research has shown is mostly clicked to avail of offers/deals. Once the offers dry up, so does the user base. Similarly, gamification strategies like those on Foursquare rarely build up any social incentives to sustain interest.

There’s no doubt that social commerce is here to stay. In theory, it’s brilliant. In its current format, however, the implementation is slightly lacking. Innovation in terms of balancing the social and commerce elements and clarifying the value propositions for consumers and businesses is much needed.

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Will 2013 be the year of the enterprise startup?
Business, Leadership, Marketing, Technology

Is 2013 the Year of the Enterprise Startup ?

There has been a lot of talk about enterprise startups becoming ‘cool again’ , ‘the place to invest’ and so on. So what has really changed? How have enterprise startups, long considered boring and ‘un-scalable’ become sought after again? Here are the top three reasons

enterprise-startups
1. Tremendous focus on ROI at enterprise level
– The one common thread across all enterprise startups is an unwavering focus on ROI. This focus has particularly come in the spotlight in the wake of the global downturn that hit the World Economy in 2008. After this, there has been a definitive shift towards optimally using all resources, without exception, at an enterprise level. This has created newer opportunities and startups are exploiting those.

2. B2B outreach is easier than before – The biggest problem for a B2B startup is marketing. For example, an Accenture advertisement at best serves as a branding tool in the minds of 99% of the advertisement viewers. After all, mass media is definitely not the way to reach out to the enterprises. However, with the advent of channels like Google, Slideshare, Linkedin etc, this process has become simpler and inquiries through these channels are increasing for enterprise startups.

3. The advent of the cloud – Cloud, the ease of access and lowering costs of storage has meant that enterprise startups can stay afloat longer by curbing their expenses to the minimal. It wouldn’t be far fetched to say that enterprise startups owe a lot to services like AWS ( Amazon Web Services) for actually enabling their business models to go afloat at a lower cost than before.

Given all these factors, it is natural that enterprise startups are doing all sorts of innovative things and most importantly, at scale! Here are a couple of areas in which enterprise startups are totally cracking the whip –

(a) Analytics – A huge area where startups are innovating big time is analytics. An analytics backbone is a huge plus across sectors, be it in the ad network domain or in the enterprise effectiveness domain.

(b) Cloud storage – Startups like GitHub, Box, Dropbox, Diablo, Messagebus, Gridstore etc are all innovating on the cloud storage front and evolving new business models that are not only sustainable, but also scalable. And, they are well supported by Angel/VC money as well.

(c) CRM – Salesforce has literally become a common factor across almost all major companies today. The scale that Salesforce has been able to achieve has proven the scalability of B2B Startups. However, in the field of CRM, Salesforce is not alone and is closely followed by competitors like SugarCRM.

Given this, its natural that top VCs are entering the fray here –

KPCB is investing $200 mn

Kleiner Perkins Caufield & Byers will invest at least $200 million this year in mobile applications and cloud computing services for corporate users, investment partner Matt Murphy said. The Menlo Park, California-based venture capital firm, which boosted its enterprise-technology investments in 2012, will also seek security-startup investments, Murphy said in an interview.

Startups focused on corporate users are benefiting as employees adopt personal smartphones and tablets for work. That’s triggered increased investment by companies in new tools to manage mobile and cloud-based computing, Murphy said.

“The traction in our enterprise portfolio really surprised us,” Murphy said. “We view the timing and opportunity as even better than in 2012.”

WSJ Articles about enterprise startups

When Andreessen Horowitz VC Peter Levine looked around a conference room Thursday in San Francisco and saw 10 reporters sitting next to five CEOs of enterprise tech startups, he could barely contain his glee. “There’s a renaissance in enterprise computing – if this were five, six or seven years ago, to get one person to show up in this room would have been quite difficult,” he said. Perhaps he was calculating how much those exits would be worth. After all, 80% of tech IPOs next year are expected to be from enterprise startups. Andreessen Horowitz has invested more than $100 million in the startups in the room.

An India view

In India as well, there is an unquestionable need for enterprise startups. In fact, a lot of Indian startups focused on the enterprise have made global waves too – Zoho being one such example. Will India react or adapt to this boom in Enterprise Startups? What enterprise startups will emerge from India in 2013? Have your say below.

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Business, Entrepreneurship

Five reasons why Shipping is an interesting career choice

Why the shipping industry is an interesting career choice

I used to work for a stock exchange for nearly 3 and half years after my B-School stint. Hence when I decided to shift to the shipping industry, quite a few eyebrows were raised. I myself wasn’t sure what I wasn’t walking into when I joined Maersk Line India Pvt. Ltd.  (Part of AP Moller Group, Denmark) As part of their Global Leadership Program (MLGP) this year

However, nearly half a year in the firm, and I find the industry and extremely interesting one to work with. Quite a few myths were broken down as I settled down in the industry that is hardly known in B-School campuses in India, let alone people from other walks of life

First let me give a brief idea about the industry. Shipping can happen either in containers (the ones you see in Bollywood movies – used to carry apparels, automobiles in normal containers and food products like fruits or fish in air-conditioned ones- Maersk Line is into container shipping industry for example,) or in open large metal plates (known as break-bulk shipping – use to carry minerals, crude oil etc).

Let me list 5 aspects of the industry which makes it an interesting career proposition:

  • The application of knowledge acquired in B-Schools

Mugged up those macro-economic books? Know everything about international trade? Discussed FDI in retail over cups of coffee? Well, if there an industry if you can apply all those you learnt, it is this industry. Which markets India should import from or export to? Which industries and which seasonality should one look at? The application of those economic and finance fundamentals and correlation with your daily work is what would define our work here


GTI-shipping-industry

Photo taken by author – containerized cargo is being lifted by cranes from a vessel

  • The people

Well, we do use a lot of gadgets at work– we have our iPads and Blackberries and Laptops, but at the end of the day, we work with our colleagues. And the shipping industry has perhaps the most diverse group of people working under the same umbrella organization. From people who work in ports, operating gigantic cranes to lift containers, to people who use the most sophisticated software to record data and keep it in a usable form, there are people with knowledge in wide range of human endeavor

  • The depth and variety in the industry

In most industries in this world – you work either in the manufacturing or the service sector. Here is an industry where you can work in the two extremes – you can be in sales or customer services, or you can be in the frontline operations, giving details of vessels that leave or enter the ports and related technical information

reefer-shipping-industry

The inside of a reefer container (temperature controlled, used to carry sea food etc) (photo by author)

  • Chances of exciting global roles

Most of the big shipping firms are headquartered outside India, or have significant operations outside India. It means a good performance can lead to exciting roles, globally. And these would not be the usually “big economic hubs” like London or New York. But can include exotic places like Brazil, Central America, Western Africa and the Middle East. This also means an opportunity to work with, interact and know people from different cultures – exchange notes on food habits, arts, literature and lifestyle

  • Responsibilities at young age and matching remuneration

The shipping industry is a very young industry. The average age across shipping companies and functions barely touches 30. Hence the responsibilities and ownership of business processes come early.

young-workforce

A young manager at work in the MLIPL office

However, the variety of roles, non-repetitive nature of work, opportunity to undertake interesting rotations and hands-on experience with a great mentor-buddy system means the industry rarely burns out people. Plus, a senior role at young age means good remuneration, bonuses and incentives, and subsequent low rates of attrition. It’s very difficult to come across people who have worked in the industry for less than 5 years

Overall, a very interesting career prospect indeed!

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Business, Strategy, Technology, Web

Revenues or Customers – Facebook needs to pick one!

Read an interesting article by Mahesh Murthy on Facebook and its new ways to generate revenue. You can find it in detail here, but according to me the summary is that ‘Customers used Facebook because it was a cool and free place to come together. In the process Facebook became a big company and from advertising on the sides has few billion dollars in revenue. Now to increase the revenues Facebook is trying to charge customers from their posts without understanding how dangerous it can be. People switched from Myspace to Orkut to Facebook and god knows where they might go next’.

Both Facebook and Instagram have done some big bloopers in the past few weeks. Instagram change of policy caused a major controversy and probably loss of users! Facebook charging money to promote posts is again a big blooper! I understand making money is difficult but here our a few ideas from my side for possible revenue streams!

  • Facebook Messenger vs WhatsApp: Techcrunch wrote that Facebook might be in the talks to acquire WhatsApp. Ofcourse Facebook can acquire another company but the fact remains that Facebook Messenger could have easily been more successful than WhatsApp! Facebook already had the contacts as friends list, had a mobile application and everything WhatsApp had except business development. Only Focus and Business Development were needed.
  • Dating / Matrimonial Site Integration: Whether its Match or eHarmony in the UK/US or Shaadi.com or BharatMatrimony.com in India or something else in other countries! Helping Single people meet each other has going on since centuries and now there is a way to do this and also make money! Facebook already has the ‘status’ and can easily extend this, ofcourse giving user the option to whether use this service or not and whether charge for this service or not.
  • Workplace or Competing with LinkedIn: It might not work because people like to keep personal life and professional lives separate. However I was told that one of the few things which employers first do when they get a job application is to search for applicant’s Facebook page and go through it …. so it just might work! I know applications like BranchOut have been around but a direct attempt by Facebook might be more successful.
  • Deals or Competing with GroupOn: Facebook actually closed its deals site in just 4 months! I was very much disappointed with this because I felt Facebook with all the users likes, history, location would be much better at this. Anyways a business definitely for Facebook’s Future, otherwise what is the worth of all that user information?

There are many possible revenue streams for Facebook but the common factor which leads to all of them is just one – Customers and more than 1 billion of them! Don’t alienate them …

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Business, Leadership

Top 5 Indian Newsmakers of 2012

A lot has happened in 2012, from the demise of so many wonderful musicians, artists to a number of glorious moments, new public figures and what not.

So, basing my decision on research from numerous trends on news, search engines and public opinion these would be the top 5 Indian Newsmakers of 2012.

5. Rajesh Khanna

download1

He is the one who has created news even after death. He had made a nation go crazy during his stardom days and his demise was also marred by so many controversies that people continued to talk about him.

As a friend of mine said, God seems to be planning a complete movie in heaven and hence he had selected the top stars of Bollywood to be called upon in 2012. We would always remember Dev Anand, Shammi Kapoor, Dara Singh, Yash Chopra, Bhupen Hazarika, Jagjit Singh and Ravi Shankar.

4. Sunny Leone

images2

Though the hype of Sunny Leone had died down towards the end of 2012, but the earlier part of year belonged to her. She was the most searched celebrity from India on all the search engines.

Poonam Pandey and Sherlyn Chopra (with her Playboy deal) are giving her a good competition in this field. Sex sells.

3. Saina Nehwal

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This year belonged to more sports than just cricket. Saina maintained her momentum throughout the year and was an inspiration to lot of women in the country to take up sports. The Olympic bronze added to her list of medals, though everybody believes she would achieve much more in years to come.

Retirement of Tendulkar has created enough buzz in the media in the recent days but that is what people had started expecting now though nobody can come out in open to say that. There were other good sportspersons to be remembered in 2012 like Mary Kom, Viswanathan Anand, Vijay Kumar, Pankaj Advani, etc. who provided remarkable feats in 2012.

2. Arvind Kejriwal

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He was a lesser known human being in 2012 and wow, he has done wonderfully to go up in the news during 2012. Call it using or misusing media, he has brought many politicians out in open. Though people have now forgotten the episodes of Robert Vadra and Nitin Gadkari, but he has created enough damage. He has even displaced Anna Hazare, his mentor from the news making point of view.

Well it is for us to see whether this is just a noise making machine or would we see a better politician this time in our country.

1. Narendra Modi

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Touted as the next Prime Minister of India, he was in limelight throughout the year. Though in the later part it was more because of the elections in Gujarat and his spectacular win there but even before that he was part of branding Gujarat and  BJP to be a development-pro party. 2013 and 2014 will be equally important for this man to achieve the plans he has made.

 

A lot of Newsmakers are still left out but then you count people “who make News” and not just “who are in News”.

2013 may belong to so many people, even some of the above ones might get repeated as well. Let’s see.

Advance wishes for a Happy new year to all the readers.

 

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