Marketing

MakeMyTrip.Com can probably be viewed as one of the first travel sites for India (if not the first!). According to their website, MakeMyTrip has been running since 2000, which means it has been in existence since the past 10 years. After 10 years of struggle finally a big moment of success has happened for this company … it listed on NASDAQ with a market cap of $450 million and on the listing day itself the stock zoomed by 89% to reach a market cap of $800 million (according to VCCircle) continue

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Recently an exchange to trade box office success of movies received approval from US market regulators according to Yahoo. Personally I believe this is an amazing idea and I had in fact pitched it as a presentation during an internship as well. continue

We recently received a submission from Mr Tarun Matta, founder of IIMJobs.com. They have conducted a survey from May 16th to May 31st 2010 with over 5600 MBA graduates sharing salary data anonymously. They offered for us to include this survey results on our site and we agreed to do so. So in case you are interested then please download the file here. continue

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I saw this news article on BBC News and it got so many memories back. We all are so lucky to be witnessing technology and the world around us changing so much. It seems like yesterday when I got my first computer which had a floppy disk and a CD drive. I played so many games even on MS-DOS which were actually stored on a floppy disk! A floppy disk in which I transferred programs to school from my home PC and made my school project. continue

We recently witnessed an ad war on TV initiated by the Hindustan Unilever Ltd.(HUL) claiming that its ‘Rin’ detergent powder gives a better whitening effect than ‘Tide’,  Procter and Gamble’ s detergent powder product in India. Looking at the AD, some thoughts crossed over my mind. continue

Saving Private Stripey

By the way, I have never used Aircel nor do I have anything against them. continue

(Last time, I wrote about the qualitative classification of Mobile phone buyers in India. This is a continuation of that post. )

Firstly, to give numbers to the last time’s classification – NCAER numbers of 2006 are as given in the chart above. The survey takes into account data for 209 mn households. continue

Every year a lot of people graduate from business schools and join marketing! Throughout business school a word taught in all marketing courses is ‘Brand‘. To be brutally honest one of the main reasons to go to a business school is The Brand! but lets try and have a better look at the origination of brands and its current use. continue