Marketing

Every year a lot of people graduate from business schools and join marketing! Throughout business school a word taught in all marketing courses is ‘Brand‘. To be brutally honest one of the main reasons to go to a business school is The Brand! but lets try and have a better look at the origination of brands and its current use. continue

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Making Money with Open Source

Almost all the discussions about open source lead to the all important question – if your software is open and up for grabs for free – how the hell are you going to make money ? continue

So, 3 Idiots released on Wednesday nights in select theaters. I am going to see the movie today, but then I see all movies of a key figure in the movie – and that figure isn’t Amir Khan. But then, thats beside the point. 3 Idiots went for some interesting promotions, with some illustrious corporates piggybacking on the hype of 3 Idiots as well. I try to put my views about the promotions of 3 Idiots in this post. continue

The idea is not new, the concept is also not really new but the execution is new! Location based services are now capturing the world at an amazing pace!

To think of it a mobile phone was a location based service. It provided a moving point of contact for a person. Now with the launch of iPhone apps and similar adaptation into other phones, the location based services are becoming more and more popular. In the iPhone you have AroundMe, Yelp!, Google Maps, Twitter, and UrbanSpoon using your current location. Moreover the latest service by Google called Latitude is an amazing addition. continue

When it comes to Formula 1 – three things are discussed to death – Huge money, cutting edge technology and glamour. Clearly, for a new team, it would take years to come to terms with the big spending giants like Ferrari, McLaren, Toyota, RedBull etc. However, Force India has done the unthinkable by earning their first podium within only a year and a half (around 30 races) continue

As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

CNN IBN is one of the best news channels in Indian media. It gave great news, covered almost all important topics, presented both sides of the coin, and offered something for everyone. It covered  politics, technology, finance, business, religion, travel and many other diverse fields and that is what made it special.  When IBNLive.com was launched about 2 years back, it was really an amazing site! However a lot has changed over the past 2 years and this article will try to expand on IbnLive.com and some good and bad features of it. continue

I recently went to a Tata Croma showroom in Mumbai and found a few package deals that are on offer. The ones that stood out for me were those that were aimed at the newly-weds. Though the name suggests an offering for people who have just been married, it covers mostly everyone who is setting up a new home. These might be newly formed nuclear families that are moving out of their joint family existence (may be to a new city) or a couple of bachelors that would be now be sharing an apartment or anyone who is leasing/buying a new house and does not have the essential electronic items every house requires. continue

As we all know iPhone is one of the most sought after possession in the recent times. The phone which combines iPod with a mobile phone and wireless connection which enables us to connect to the web has captured the imagination of the people all around the one and lots of them are dying to lay their hands on it. continue

Kaminey was definitely the most awaited movie of 2009 so far. The hype it had created was huge! The song Dhan Te Nan was already a rage all over India and it starred last year’s Best Actress – Priyanka Chopra. The marketing team of the film hadn’t put a foot wrong until disaster struck. The article tries to dissect all visible elements of the marketing rollout for Kaminey and how they reacted to the swine flu disaster . continue