Entertainment

Recently an exchange to trade box office success of movies received approval from US market regulators according to Yahoo. Personally I believe this is an amazing idea and I had in fact pitched it as a presentation during an internship as well. continue

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I saw this news article on BBC News and it got so many memories back. We all are so lucky to be witnessing technology and the world around us changing so much. It seems like yesterday when I got my first computer which had a floppy disk and a CD drive. I played so many games even on MS-DOS which were actually stored on a floppy disk! A floppy disk in which I transferred programs to school from my home PC and made my school project. continue

Saving Private Stripey

By the way, I have never used Aircel nor do I have anything against them. continue

Look around in the world of internet, motion media or print media you will realize that Kolkata Knight Riders is the most popular team in the competition. Never the winners or the best team on paper, KKR is able to create a buzz amongst the fans – there is something about the team which creates a lot of excitement. After winning the first two matches of IPL season 3, KKR has yet created more things to talk about. KKR is not the costliest team, infact they come second last when valued in price but everyone loves to talk about them. continue

Recently Mumbai witnessed yet another gimmick of exchange of words, high intensity drama and its fall when three of the icons of the field of Bollywood, Maharashtra Politics & National Power confront each other – Shah Rukh Khan, Shiv Sena and Rahul Gandhi. We would be assessing the positives negatives and strengths of each of these confrontations. continue

3 Idiots is an amazing movie! It hits the right chords in comedy, philosophy, romance and everything else that any bollywood movie can touch. Till now everyone whom I have asked has given only positive feedback about it. Amir Khan has given an amazing performance and the movie has done very well at the box office as well. The message of the movie is also very clear, follow your heart when picking your profession, and not necessarily the safe professions like Engineering / Medicine in India. A very good concept indeed. continue

As India turns the corner towards slowly but surely becoming a developed nation, its middle class has also begun to catch on to a popular “vice” among the more developed countries- Video games.

Producer side dynamics:

A hit Bollywood thriller about a man with short-term amnesia has inspired India’s first 3D videogame, in a country where the animation and gaming industry has been slow to grow but could touch $1.3 billion this year. The PC game, based on the Hindi-language film “Ghajini,” was launched in India in January 2009 and is being marketed worldwide as well by Indian film distributor Eros International PLC.[1] continue

As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

Cut to October 2007 - The first ever T-20 World cup was going to be held in South Africa. Folks in England and South Africa were harping about this new format of cricket called Twenty -twenty which the BCCI wise men had not woken up to. If anything, they were looking at T20 with caution – the between-overs commercial breaks were going to get reduced – from 99 to 39! That certainly couldn’t be good from a revenue standpoint. So, they rested the big 3- Sachin, Ganguly, Dravid. However, time had something else in mind – India won the world cup under a brand new captain, and that started it all … T-20 as a format was here, and here to stay. The rest – ICL, IPL, player auctions, IPL-2 etc – is history thats documented to death all over the internet, so no point mentioning that again. continue