Entertainment

Recently Mumbai witnessed yet another gimmick of exchange of words, high intensity drama and its fall when three of the icons of the field of Bollywood, Maharashtra Politics & National Power confront each other – Shah Rukh Khan, Shiv Sena and Rahul Gandhi. We would be assessing the positives negatives and strengths of each of these confrontations. continue

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3 Idiots is an amazing movie! It hits the right chords in comedy, philosophy, romance and everything else that any bollywood movie can touch. Till now everyone whom I have asked has given only positive feedback about it. Amir Khan has given an amazing performance and the movie has done very well at the box office as well. The message of the movie is also very clear, follow your heart when picking your profession, and not necessarily the safe professions like Engineering / Medicine in India. A very good concept indeed. continue

As India turns the corner towards slowly but surely becoming a developed nation, its middle class has also begun to catch on to a popular “vice” among the more developed countries- Video games.

Producer side dynamics:

A hit Bollywood thriller about a man with short-term amnesia has inspired India’s first 3D videogame, in a country where the animation and gaming industry has been slow to grow but could touch $1.3 billion this year. The PC game, based on the Hindi-language film “Ghajini,” was launched in India in January 2009 and is being marketed worldwide as well by Indian film distributor Eros International PLC.[1] continue

As much as I like watching movies, I like to watch movie trailers too. Sometimes, unfortunately, the best part about a movie is the trailers that run before it. The main aim of the trailer is to raise the viewer’s interest in the movie. If the trailer is successful in garnering the viewer’s interest and pulling him towards watching the movie, its purpose is served. Teaser trailers which run for like 15-20 seconds generally pique the viewer’s interest. However the longer trailers, which usually run for 2-2 ½ minutes, tell much more about the movie. These should not give away too much lest it might ruin all the fun. Nor should it be so ordinary that it completely bores the person and he/she loses any interest in the movie. continue

Cut to October 2007 - The first ever T-20 World cup was going to be held in South Africa. Folks in England and South Africa were harping about this new format of cricket called Twenty -twenty which the BCCI wise men had not woken up to. If anything, they were looking at T20 with caution – the between-overs commercial breaks were going to get reduced – from 99 to 39! That certainly couldn’t be good from a revenue standpoint. So, they rested the big 3- Sachin, Ganguly, Dravid. However, time had something else in mind – India won the world cup under a brand new captain, and that started it all … T-20 as a format was here, and here to stay. The rest – ICL, IPL, player auctions, IPL-2 etc – is history thats documented to death all over the internet, so no point mentioning that again. continue

CNN IBN is one of the best news channels in Indian media. It gave great news, covered almost all important topics, presented both sides of the coin, and offered something for everyone. It covered  politics, technology, finance, business, religion, travel and many other diverse fields and that is what made it special.  When IBNLive.com was launched about 2 years back, it was really an amazing site! However a lot has changed over the past 2 years and this article will try to expand on IbnLive.com and some good and bad features of it. continue

Kaminey was definitely the most awaited movie of 2009 so far. The hype it had created was huge! The song Dhan Te Nan was already a rage all over India and it starred last year’s Best Actress – Priyanka Chopra. The marketing team of the film hadn’t put a foot wrong until disaster struck. The article tries to dissect all visible elements of the marketing rollout for Kaminey and how they reacted to the swine flu disaster . continue

Facebook has no doubt been an innovation engine in the past few years. The site has always brought out features which have led in innovation and later copied by other websites. A few examples are 1) The security features in facebook, which ofcourse were later copied in Orkut. 2) The ability to make applications and allowing such applications to be on facebook, and ofcourse Orkut made an unsuccessful attempt at copying this as well. 3) Facebook Chat, Quizzes, Pictures, Personalized Links. Now the latest news from Facebook is … not friendfeed but rather Facebook Lite! Aimed to be a fast loading, simplified version of facebook. Copying from a statement made by facebook
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After much speculation and hysteria, the immensely popular show ,”Rakhi ka Swayamvar” finally came to an end with Indian actress Rakhi Sawant choosing Canadian based NRI Elesh Parujanwala as her groom to be. continue

(We at Strat.in welcome our newest contributor, Arun KS. Arun is an alumnus of IIM-Calcutta, is a huge sports fan, specializing in EPL, UEFA and F1. His stay at IIM-C was marked by his attempts at Genocide during his stint as the Mess Representative of the Old Hostel, and winning several Marketing contests) continue