Author Archive

Chaos and assorted ramblings about management by numbers and judgment calls

Thursday, August 27th, 2009

(Note: This is by far one of my shortest and weirdest articles, ever. This also might be one of the worst written, most horribly convoluted, obnoxiously pretentious and absurd articles on, and well, I’m not forcing you to read it, am I? This is just an experiment I’m trying, mainly because I’m sleepy and cramped and the goddamm berths on AC-III coaches have gotten smaller, and I have a nagging suspicion that while to my credit, I didn’t study at all in IIM-C, I might have missed a few chances to learn as well. Also, this is from the point of view of one of the most significant literary figures of all times (although the narrator kinda changes towards the end), and since I am writing this at four in the morning in a moving train, give me some leeway. Read on if you want, because all I promise is chaos. You have been warned)

“Look upon my works ye mighty, and despair”
, said my husband and thought my creation. Fire and brimstone went up as clouds near Indo-china, and brought about the fall of the conqueror of Europe. I know this because I am hindsight personified, just as I was the first with a foresight. Was I a Cassandra? Did I bring about horror and fear and hope. Or was it something in the air that night? A sky like Gogh’s nightmares from an island on the other side of the earth. Did a butterfly cause this sky?


Why are the Ramayana and Mahabharata so different (and make good case studies)

Saturday, August 8th, 2009

(Just a bit of context: I’m an atheist, however, I do have a keen interest in religion and culture, and have studied different versions of both these great texts. I think the insights they offer into the Indian, or rather, the Human psyche, are as relevant today as they were when these texts were written. What I write is my view on these texts and their purpose, and my intention is not to offend anyone’s religious sensibilities. Also, I highly recommend the epics Mrityunjay by Shivaji Sawant and Chandrakanta by Devki Nandan Khatri, which I myself am reading right now)


Game and Metagame: Part 3… Force Multipliers, schoolyard fights, The Afghan war and the 300 Spartans at Thermopylae

Wednesday, July 29th, 2009

(Note: This is the third part in my series on Game and Metagame. For some references, I highly recommend you read the first part of this series to get a feel of what I am talking about. There is a rather decent article on Wikipedia about the whole thing, and my article differs from that on several counts, as my attempt is to talk about it from the perspective of everyday games and metagames. Also, I suspect you would have seen the movie 300, and if you haven’t check up on the Battle of Thermopylae here.) (more…)

Game and Metagame: Part 2… Grinding, The Indian Education System, Quake III and World of Warcraft

Tuesday, July 7th, 2009

(Note: This is the second post in my series on the Metagame. The first post can be found here, and is recommended reading in order to understand some of the terms etc that I will use. It is intended to be light in nature, but prove an interesting point)


How MBAs killed Superman (and fundaes behind Modern Retail)

Monday, June 29th, 2009

Supes bites the dust

Supes bites the dust


Game and Metagame: Part 1… A game of Chess

Monday, June 22nd, 2009

(Note: This is first in a series of posts, in which I shall examine the concepts of Games, the Metagame, Game Theory without resorting to complex equations, various facets of economics, Social Interaction Games, and most importantly, why its useless to fill your head with all this nonsense)


Why Archie won’t marry Veronica (and how that is bad for the industry)

Saturday, June 20th, 2009

(Note: I wrote this article because I am a huge fan of comic books and I feel that they get a very raw deal when compared to other visual art forms and literature genres. I feel that comic books represent a different kind of medium whose growth has been stunted because of monopolies and unethical corporate practices. This article is not just a look at whether Archie will marry Veronica or not, but also a look at how the comic book industry in America functions, push and pull dynamics, speculation driven busts and booms and how they can affect an entire distribution system, marketing and line extensions, and very obliquely, what makes a recession. I know that its a long article, but bear with me)


Viral campaigns, the new “in” thing

Tuesday, May 26th, 2009

When viewers went to the multiplexes to watch “Rab ne Bana di Jodi”, they were greeted by ushers sporting the famed Ghajini hairstyle. King Khan frothed at the mouth and waxed eloquent about this hijacking, but the die was cast, Viral Marketing was here to stay in a big way. (more…)