Ah! The work and the likes have prevented me from writing regularly over the past couple of years! But it has come to the point where I’d better start writing now or I won’t be able to do that ever! So here I go 🙂
Blogging online has undergone a sea change in today’s Mobile Only world! I would be among those handful & (perhaps unfortunate) few who prefer typing on a desktop rather than simply ‘tumblr’ing or ‘tweeting’ or ‘instagram’ing away! But then thats what I love! I really do love long form writing and at some level its something that pushes me to write that elusive book over and over again. I have promised myself to do that for like three years now but haven’t actually gone on to type over! Perhaps the upcoming NANOWRIMO could be a terrific way to start off on that front!
So, on that subject, perhaps, it makes sense to look at what impact has mobile had over India! So I have used 10 new services over the past month – mostly food startups and for all of them, the mode of discovery and transaction has been mobile.
The services I have used are:
Eatlo, Tinyowl, Tandurust, Roadrunnr (for Mcdonald Delivery), Freshmenu, OneNote, PayUMoney, Practo, Inshorts, JetAirways (the app).
So actually, the transition to mobile has been complete largely in India. In fact that piece was also corroborated by the Big Billion Day, where we saw Flipkart trying to make a huge push to download the app, and later Amazon following suit.
The deal with adopting to the mobile is that most players think its the end of the Web as we know it. I don’t think thats necessarily the end of it. I really think that Web still has a play with most of them using Web very productively in offices. Plus web , the form factor is much better for research. Additionally with Surface and iPad pro promising to deliver a great consumer experience on the larger screen, things could still change. However, as far as India goes, a large majority would use predominantly mobile phones only.