7
Feb

Recently Mumbai witnessed yet another gimmick of exchange of words, high intensity drama and its fall when three of the icons of the field of Bollywood, Maharashtra Politics & National Power confront each other – Shah Rukh Khan, Shiv Sena and Rahul Gandhi. We would be assessing the positives negatives and strengths of each of these confrontations.

On one side heavily criticized for his comments on the recent IPL auction for Pakistani players, Shah Rukh Khan had to moderate his comments and views for his upcoming movie – My Name is Khan. After being type casted as a “Traitor”, Shah Rukh Khan even though being one of the most popular names in Indian cinema had to negotiate for the release of his movie which has a budget of around Rs 38 crores. The movie distribution rights have already been sold for Rs 100 crores to Fox Studio (above the Rs 90 crores for Ghajini). Here was the battlefield for Shah Rukh Khan

Strength:

  • Popularity throughout India
  • Media Sympathy and PR machinery
Weakness:

  • Release of upcoming movie on 12th Feb
  • Potential to lose grounds in mass Mumbai audience
Positive Outcome:

  • Media hype and publicity for the movie
  • Negotiated release of the movie
Negative Outcome:

  • Befriended Mumbai Politics czars
  • Had to lose views for money

And on another, one of the biggest up comer in Indian politics – Rahul Gandhi who will someday or the other be the Prime Minister of India also had exchange of words with Sena for his support to the Uttar Pradesh and Bihari population in Mumbai & Maharashtra. His comments on the North Indian NSG men were twisted to be an insult to the Marathi Police men who fought to death in the 26/11 terror attacks. On his recent visit to Mumbai, he was welcomed with black flags but the power of being the son of the most powerful lady in the country no one could scare Rahul a bit. Also his post Mumbai visit to Bihar brought interesting twist into Politics. His equation seemed to be like this:

Strength:

  • Next leader of Indian National Congress
  • Clean Image & immense power
Weakness:

  • Potential to befriend Marathi votes
Positive Outcome:

  • Positive sympathy amongst both Marathi and Non Marathi population
  • Positive vibe for Bihar visit
Negative Outcome:

  • NIL

Coming down to Sena who seemed to have been the biggest loser of both the incidents who played political cards to gain more ground in their vote bank. Now type casted as big mouths, Sena and similar parties are being criticized for all words and no work. With Marathi aam aadmi demanding jobs instead of politics they are in a very tight spot. Their equation was like this:

Strength:

  • Iconic leaders in Maharashtra Politics
  • Activists spread across Mumbai
Weakness:

  • Over reaction to both incidents
  • All words no work image
Positive Outcome:

  • Political Censors for release of movies
Negative Outcome:

  • Successful sympathy wave by Rahul Gandhi
  • Image of being party crashers

When Rahul Gandhi used public transport to relate closer to the Mumbai residents, he could successfully create a new wave of positivity and compassion. He also created a perfect ground for his visit to Bihar to revive Congress grounds. All in all the game of Politics, Economics & Power seems to have been negotiated in the battlefield by each of the players known to be the best in their fields.

(Views are personal and Strat.in is not responsible for them)

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Category : Business / Entertainment / Politics

5 Responses to “Battlefield of Economics, Politics & Power”


Shubham February 13, 2010

Very nice article! and a good analysis of the outcomes.

priyesh G March 2, 2010

To save you time , the meaning of – to befriend (someone) is :
(tr) to be a friend to; assist; favour according to freedictionary.

In that case, how can “Potential to befriend Marathi votes” be listed in the Weakness catergory?

priyesh G March 2, 2010

the reasoning is don`t you think the marathi community , especially the aam aadmi and farmer category, feel disillusioned by the dynasty rulers from Delhi?