All over the internet – be it tech blogs, twitter, facebook pages or anything that has remotely to do with technology – there has just been one topic of discussion over the past few weeks – What will Apple do on their show this Wednesday – Jan 27. The invite is as simple as ‘Come see our latest creation’ and is handed to the top bloggers/press in the USA. Its accompanied by this picture as well.

Now how does Apple manage to generate such unbelievable hype with every ‘Special event’ that it announces? Why does a MacWorld or an equivalent event looked up to so much by the world in general, and Apple fans in particular? There are many reasons for that, but here are my top 3 in reverse order:

3. The inimitable Steve Jobs - He is the CEO of the decade, the man who survived a liver transplant and someone who gave the best graduation speech I have ever heard. The whole idea of one man being the face of such a huge company is unbelievable! Steve Jobs deteriorating health caused some turbulence in the stock price in 2k8, that is the kind of respect the industry gives to the CEO.

2. Product design - To summarise in one sentence, when Apple says its a breakthrough in product design, they really mean it. Their last breakthrough was Magic mouse – to check one out in a Croma/Super Mall near you to find out what exactly I mean.

1. Their last product, the iPhone -Quoting the recent conference call:

Apple sold 3.36 million Macintosh computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. It sol d 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

100% growth in the number of iPhones sold, that says it all, doesn’t it? All other firms flood the market with so many devices – Apple released one device, went totally against the market norms and is now a dominant smartphone in the US.

I think the way iPhone has changed the industry is the single biggest reason why there is so much hype about the Special event! 24 hours from now, we all will know what the latest creation is all about! I am definitely all ears tomorrow, for sure! Lets discuss about this in the Strat chatroom in the toolbar you can see at the bottom tomorrow then.

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