Comments on: MTV : music to masala….

By: naviin

naviin — Mon, 15 Mar 2010 09:53:04 +0000

The biggest reason why any channel would want to shift from airing “short” content, eg Music Videos/Vignettes to “long format” content, eg Reality shows, drama’s, movies is that it helps in increasing the GRP’s over a week, because viewers are more likely to indulge in “appointment” viewing rather than be tune in-tune out viewers.

As we speak, MTV has already made a roadmap to move out of reality shows, the future is fiction.

MTV has never showed punkd or pimp my ride, Vh1 did though.

By: Kaushik

Kaushik — Fri, 31 Jul 2009 09:05:30 +0000

Yes, there has been a constant effort from MTV to bring in new reality shows (they might be copied, but still novel concepts in India) – they have captured the mood of today’s youth perfectly (and this has been their target segment across the globe)- that’s why at least in India, they have stolen the march over their rivals like Channel V and Zee-Music.

Right now, even smaller music channels like Zoom are trying to copy the model – provide wholesome entertainment, including Bollywood and Hollywood news so that the audience have certain other things to look forward to

By: siddhesh

siddhesh — Mon, 27 Jul 2009 23:44:57 +0000

I am not much of an MTV viewer- but I remember MTV for one show – Cyrus Broacha and MTV Bakra! I loved that show frankly

I agree that MTV as stopped showing music on prime time, but there still are times when MTV plays really nice music, and I guess music will always have listeners. Also going ahead, MTV will face stiff competition, particularly if ppl like Reliance enter the TV industry with a channel bouquet(as is rumored) ….

By: MTV : music to masala…. « Strat. In – Strategy & Business Blog … | Wildtonemusic

Mon, 27 Jul 2009 08:00:39 +0000

[...] rest is here: MTV : music to masala…. « Strat. In – Strategy & Business Blog … Posted in Music Videos, Talk About Music | July 26th, 2009 Leave a [...]

By: MTV : music to masala…. « Strat. In – Strategy & Business Blog … @ WETONG Blog

Mon, 27 Jul 2009 05:38:43 +0000

[...] more from the original source: MTV : music to masala…. « Strat. In – Strategy & Business Blog … Business, Education, Entertainment, Internet, Music, News, People, Sports, Tech, WorldEducation, [...]

By: MTV : music to masala…. « Strat. In - Strategy & Business Blog …

MTV : music to masala…. « Strat. In - Strategy & Business Blog … — Mon, 27 Jul 2009 05:35:48 +0000

[...] is the original: MTV : music to masala…. « Strat. In – Strategy & Business Blog … Tags: advertising, entertainment, finance, india, marketing, mtv, network, politics, [...]