Web 2.0, particularly the social aspect of it has lead the gross changes in the way the world uses the internet. In the coming years, this serengeti called the social media would become a very important determinant of profitability for the organization. However, how will the corporate world react to this new avenue of understanding the pulse of its consumers is the big question. I try to address that particular issue using the presentation attached below.

Almost every avenue of interaction on the web today has a social component to it – so the scope of social media defined here is

• Blogs
• Comments
• Discussion forum
• Micro Blogging
• Instant Messaging
• News

Essentially if you want the answer to the question – how can the corporate world leverage the power of facebook or twitter, this presentation is exactly what you are looking for!

Please post your comments about the views presented herewith in the presentation:

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