Comments on: Vodafone Zoozoos are the new Hutch Puppies

By: Social Media Marketing Insights: After a year’s experience! | BeFoxy

Social Media Marketing Insights: After a year’s experience! | BeFoxy — Mon, 13 Jul 2009 06:58:41 +0000

[...] campaign. This itself will show the numbers. Case study: O&M India’s Vodafone ZooZoooffline + online [...]

By: Social Media Marketing Insights: After a year\'s experience! | BeFoxy

Social Media Marketing Insights: After a year\'s experience! | BeFoxy — Thu, 21 May 2009 14:15:09 +0000

[...] campaign. This itself will show the numbers. Case study: O&M India’s Vodafone ZooZoo offline + online [...]

By: maximus

maximus — Thu, 14 May 2009 12:32:10 +0000

@Parija Excellent argument Parija. I agree that Vodafone has built a successful theme arounds its campaign of Zoozoos. Moreover the investment they made is huge and risky but the results are also proportionate. @Divyanshu, thanks for the comment. You are right there have been many attempts at animation but perhaps this is the most successful one.

By: Parija

Parija — Thu, 14 May 2009 12:24:44 +0000

I have liked most of hutch ad work and definately the zoo thingi. We usually do the comparison between various brands. So whats different?
Believe the quantum vs quality could explain why some work and why others dont.You compare a vodafone to a reliance or a airtel..reliance is all tactical – vfm propositions- no idea being bult upon…whereas vodafone as explained puts it might behind a idea. Airtel is too lost in celebrities to think of anything else..

By: Divyanshu

Divyanshu — Tue, 05 May 2009 12:38:30 +0000

Zoozoo idea indeed is good and has clicked well… but i guess its not that new . Having animated cartoon characters in ads was used by hutch itself before they used that puppy. cartoons of two cute little kids, a girl and a boy.. they were used in similar fashion, Zoozoos are being used.. in fact the score alert piece ( one in which a ball comes and hits a Zoozoo) has been used previously exactly in a similar way..

By: maximus

maximus — Mon, 04 May 2009 00:46:48 +0000

I was just reading the report on Top 100 brands in the world and they said that brands actually come out because of people. When people collectively start liking / disliking an attribute they create a brand. Zoozoos was a campaign which a particular campaign manager liked, took the risk and launched it and it has become really successful. Why did it become a success? Probably an analysis can point out the aspects which appealed to the human brain but I guess that cannot be used to recreate a campaign

By: Debasish

Debasish — Sun, 03 May 2009 19:21:49 +0000

Creative genius coupled with smart ad strategy made the Vodafone campaign successful. To come with the Zoozoo idea, adored by all massses is a stroke of artistic genius. To back the campaign by not just one ad of its kind, but with a series of different ads, each with its distinct story ensures that novelty of visuals is ably supported with novelty in ad scripts. With this, the breaks in b/w IPL games becomes just as much interesting as the games themselves! Ads that also create anticipation in people’s minds…Whats the next cute thing Zoozoo gonna do?!

By: siddhesh

siddhesh — Sun, 03 May 2009 11:58:39 +0000

Perhaps one great aspect about Zoozoos is that they move away from the usual Celebrity advertising… This campaign, like the earlier puppy campaign is different.

However, I didn’t like all the ads, some ads when played frequently become downright irritating…

@megha – perhaps the ‘ads with a difference is one of the reasons, what say?

By: Megha

Megha — Sun, 03 May 2009 11:30:28 +0000

Wow, that’s a lot of hype and praise, but you still don’t seem to answer the question, why did the zoozoos click (if they have clicked at all)?