Three Tips for your Self Zeitgeist 2013

December 10th, 2013 by Siddhesh Joglekar

Yep, its that time of the year when Zeitgeist stories take centre stage again. The time before holidays start and the time when a lot of people start looking forward to the year that will soon start with a lot of hope!

Its at these times that Zeitgeist type of stories work the best. Whats a Zeitgeist in the first place? Read the rest of this entry »

Housing.co.in – RightMove for India!

October 28th, 2013 by shubham


housing
Having witnessed the success of RightMove in the UK, I always wondered why there wasn’t an Indian Counterpart for it. Seeing Housing.Co.In yesterday answered that question :)

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Loyalty Card and Analytics together via Apps! – Way to go GBK

October 18th, 2013 by shubham

 

Everyone knows that Apps! are serious business. Instagram acquired for $1 billion, over billions of apps on iPhone and Android, to a large degree windows phone and blackberry failing due to lacks of apps! There is Facebook App, LinkedIn App, BBC News App, NDTV App, Hotel Booking Apps, Amazon Apps – many many apps! Most of the apps however are of 1 category – taking interaction from the user from the computer to their mobile device – which makes sense as it keeps the user engaged all the time.

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Are Facebook updates and Tweets equal to Mass media popularity

October 7th, 2013 by Siddhesh Joglekar

Over the past few months, I have been trying to gauge if yesterday night’s top program was indeed on twitter or not, in its Trending topics section I mean. As an example, Sunday Night’s top Program in Mumbai was the Champions Trophy final, billed as the last clash between Sachin Tendulkar and Rahul Dravid. Empirically, the correlation stands. Even at 7.45 AM on Monday, these programs were on Trending topics of twitter. Check it out -

mass media to twitter trends

Trending topics on Twitter and correlation to Mass media spends

The real question here is – Can & should mass media be swayed by the “socially” active programs? Should mass media advertisers truly ascertain value to such twitter trending topic presence or Facebook Trend presence? Lets look at both sides of the coin here -

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Whatsapp – The meteoric rise and Impact in India in 2013

October 6th, 2013 by Siddhesh Joglekar
Whatsapp and its rapid market capture in India

Whatsapp groups are immensely popular in India

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The Smartphone Commoditization era

September 23rd, 2013 by Siddhesh Joglekar

Yesterday, I was watching one of those typically bollywood movies – Phata Poster Nikla Hero. Why – well, funny as it may sound, I like the senseless dance, plot, storyline etc once in a while. However, while doing so, I noticed a very curious thing – everyone in that theater had a smartphone and all of them looked absolutely similar. This happened with me in the local train compartment, at the bookstore, at the Ganpati festival line everywhere. That made me wonder – are Smartphones getting commoditized – so much so that Smartphones are now classified as FMEG ( Fast Moving Electronic Goods!) ?

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Is Social Commerce a Bit of an Oversell?

August 9th, 2013 by Renisha Rowe

Social Commerce has been a great talking point in the past couple of years. It’s based on a simple insight that marketers have known since kingdom come but haven’t been able to exploit – consumers don’t trust marketers, they trust friends and family. According to consumer research, 92% of consumers trust recommendations from people they know1 and 70% of consumers trust opinions of unknown users2. And more importantly, consumers today need relevant and timely recommendations. Social networks like Facebook and Twitter got the “social” in place by helping us connect but how could marketers induce us to spend by simply “being social”? It so happens that our conversations with friends often lead to an exchange of information and recommendations on brands and goods that can spur purchases.

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Web security in an increasingly wireless world

July 22nd, 2013 by Siddhesh Joglekar

Here is what happened over the last 4 days -

  • Thursday – An unknown developer hacks into Apple Developer website 
  • Saturday –  Apple detects the problem late Saturday
  • Sunday –     Apple pulls its developer website offline
  • Monday –   Apple developer website is still offline.

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Seamless – The Technology buzzword of 2013!

July 17th, 2013 by admin

Lo and behold! More than 6 months of 2013 are already through and they have been simply explosive for the Indian Technology enthusiasts! India has been quoted as the fastest growing technology market in the world and the world is taking notice.

Three biggest things happened in India Internet / Technology / Product sector according to me in the first half of 2013-

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Is 2013 the Year of the Enterprise Startup ?

January 24th, 2013 by Siddhesh Joglekar

There has been a lot of talk about enterprise startups becoming ‘cool again’ , ‘the place to invest’ and so on. So what has really changed? How have enterprise startups, long considered boring and ‘un-scalable’ become sought after again? Here are the top three reasons -

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